Public relations for CLOUD NATIVE AND AI infrastructure startups.

Cathey Communications (Cathey.co) works with founders, engineering-led teams, and small marketing organizations building cloud native and AI infrastructure, typically those engaged with open source communities, from seed through Series C.

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What we believe

Your reputation lives in a record shaped mostly by what other people say, cite, and repeat. Buyers ask an AI assistant about your technology before they ever visit your site, then check the answer with engineering peers who are skeptical of marketing. Open source communities watch your commercial decisions closely. Investors, job candidates, journalists, analysts, and customers all need a consistent story that meaningfully sets your brand and your products apart in a frothy information market.

Our job is to make that story accurate and complete so your solution is not lost in frothy, grey ambiguity.

The Work

Broadcasting your message through the disciplines that build real credibility.

  • Media relations

    With the journalists who still shape how infrastructure is understood.

  • Analyst relations

    Placing you in the comparisons buyers and machines rely on.

  • Thought leadership and conference speaking

    Connecting your people to the problems your category exists to solve.

  • Executive visibility

    Making your founders findable, quotable, and correctly identified.

  • Owned content

    Your blog and newsroom, written precisely enough that engineers, journalists, and AI systems cite it back.

The standard

Because open source is where we come from, we model our standards after those of an open source community.

✦ Claims that pass the scrutiny of a skeptical engineer.

✦ Established category language the market already searches for.

✦ Community participation that the community values.

✦ AI capabilities described in terms you can defend.

What We Won’t Promise

Nobody can buy you a spot in an AI answer, manufacture community goodwill, or make an inflated story safe to tell. What we build, steadily and with judgment, is the independent evidence that shapes how you’re described when you’re not in the room, whether the one asking is a security chief, an investor, a senior candidate, or a machine.

Who you’ll work with

Cathey.co is a small team of senior professionals with three decades of relationships with the journalists, analysts, and open source communities who decide what is credible in this market. The team you meet in the first conversation are the people who do the work. We are best suited for early in the venture life cycle, while your founders are still the owners of the message and your marketing team is still small.

Most startups have never analyzed what the world actually says about them. We tell you the truth about it and ask you the hard questions. Then we change it with strategy and precision.

Companies and communities we’ve worked with

We only serve a handful of clients at any time. Over the years, those have included

✦ Akamai (via Linode acquisition)

✦ AppFormix (acquired by Juniper Networks)

✦ Blue Box (acquired by IBM)

✦ CIQ

✦ Cloudify (acquired by Dell)

✦ Cloudscaling (acquired by EMC)

✦ DataBahn

✦ Harness

✦ Hydrolix

✦ Kata Containers

✦ Logz.io

✦ OpenInfra Foundation (formerly the OpenStack Foundation)

✦ OpenELA

✦ Open Source Initiative

✦ QCT

✦ Rafay Systems

✦ Rocky Linux

✦ Spacelift

✦ StarlingX

✦ Tetrate

✦ Zuul