Organizations should pay very close attention to what Ms. Lauto accomplished. With zero funding and a few hours of spare time, she motivated thousands of people to take action -- action that very easily could have cost them. Dearly.
Entries in social media (5)
In a world where privacy ceases to exist, a more important question may be, "Can advertising survive?"
Knoxville-based A.C. Entertainment uses a social media "tease-and-tweet" strategy to knock the public relations ball out of the park on their Bonnaroo 2010 lineup announcement. How they did it...