Entries in crisis communications (7)
They're the people who matter to your business. Employees. Customers. Suppliers. Regulators. Fans. Does it really matter what you call them?
If you fail to contemplate the really bad stuff that could happen, you risk being overrun if it happens.
Does your company have a crisis communications plan? If so, do you review and practice it at least once a year? If not, you really don't know how you'll respond to employees, regulators and the media if (when?) a crisis strikes.